For the past two weeks, we have worked on a brief from Zentropa – to relaunch their video on demand site zentropaindemand.com. Our second year have been working hard in teams of three to come up with a viral idea on a zero budget creatively led by Katrine Granholm & Tine Kej. We cannot post the work yet, but here’s sneakpeaks and screengrabs of some of the ideas.
Zentropa will pick a winner during this week. Exciting stuff…
Louis Pilmark, Janni Siv & Jeppe Ritz suggested that ZentropaOnDemand should do a gif database with emotions and expressions from all their films. Gifs are very popular as comments on facebook and other social networks and there’s a real gap out there for a cool database.
Julius Juul, Jeppe Kuld & Pete Ashworth, one of our exchange students from Bucks came up with a clever and provocative tactical idea and PR stunt. To post ads in the comment space on Pirate Bay using ASCII art. Here’s a few screengrabs from the casevid.
Another provocative media stunt. This one is from Simon Madsen, Laura Kofod & Christoffer Schultz, who proposed to Zentropa that they should exploit the massive traffic on the free porn sites, and upload their own small clips, free of charge, with a link to facebook connected ZOD site.
Inga Klemmensen, Benjamin Lorentzen & Shannon Crowe (who’s come all the way from Australia to spend 6 months with us), suggested that Zentropa should make a viral campaign with their own remakes of popular viral videos. How would a Trier version of “David after the Dentist” look? The campaign would run with the endline “See Things our Way”.
Sophie Hotchkiss, Carl gustav and Toke Lotz presented two fine ideas. One of them was to do an advent calendar on Facebook with Lars Von Trier. The stunt would be called Trier On Demand and would be brought to you by Zentropa on Demand. People will be able to post their quests for Trier and the ones with the most likes would be picked out, filmed and posted.
To create attention around the relaunched ZOD site, Jan Gustav, Rie Sloth Rasmussen and Ines Norman (from Australia) came up with the big thought, that Zentropa on Demand with over 1000 hours of sofa time should do a “We support Obesity” campaign. The campaign would unfold primaraly through viral events and Facebook.
Mathias Malling, Joseph Thomas (from Bucks) and Sofie Hallas wanted to empathize the fact, that ZOD bring the Zentropa films to you – no matter where you are. On Facebook, people from all the world could post a video telling how THEY would launch the newest Zentropa film premiere. One lucky and creative fan would be picked to launch the film in their own way, in their own town. The whole thing would, of course, be filmed for extra viral content and promotion.
Last but not least, here’s Carl Ejlers, Tobias Løvschall-Wedel and Cecilie Öberg’s idea: A comeback Cannes event in 2012, sponsored by Zentropa on Demand. People would be able to donate their old unwanted DVDs to a massive installation of Lars Von Trier. The piece would be transported to Cannes and people could follow the entire event on Facebook.
by Cathrine Understrup from our first year together with Rasmus Veggerby from Zupa Recommended
