Cannes Festival of Creativity 2015

Once again KK2 descended on Cannes to soak up the sun and loads of creative inspiration. A couple of KK3 students joined us (including the ‘Chauffer Boys’ with their portfolio project “Recommendation Ride“), as well as Simone Wärme from KK1 who attended the Roger Hatchuel Academy. Days blurred between the Paleis, the Google bar, Facebook bar, beach and La Gold Plage where the Danish delegation was welcomed by TV2. Philip Bock from KK3 also launched his new company, Sponsta at Cannes and gave a talk at the festival and on the beach – before even officially graduating! Wow. What a great week!
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First-year team win a place at the D&AD New Blood Academy in London!

So proud of Simone Wärme and Klara Vilshammer Christiansen from KK1 who’ve been chosen to attend the D&AD New Blood Academy in July! The Academy is an intense two-week creative bootcamp for 50 of this year’s New Blood pencil-winners. They’ll be mentored by top creatives and pushed to their limits through a packed programme of talks, workshops, hacks and live client challenges. They could even win a paid internship within the WPP global network. The team got in with a video where they had to ‘be themselves’ and answer 10 simple questions, like “What would you do in London?” and “What inspires you?”. See their Spice-girls-inspired submission here … parental guidance advised!

We have two D&AD winners!

The international D&AD ‪New Blood Awards‬ have been announced, and … we have two teams up for a pencil! Exactly which pencil we don’t know yet, but all will be revealed at the awards ceremony in London in July! Andreas Green Lorentzen & Jesper Wendelbo from KK2 won with their entry ” Your coffeehouse” for PACT Coffee / Facebook (Well done guys!) And Simone Wärme & Klara Vilshammer Christiansen from KK1 won for their World Wildlife Programme project, “One world hero”. (Fantastic!) Here is the winning work …


“Your Coffeehouse” / Andreas Green Lorentzen & Jesper Wendelbo / KK2 / D&AD New Blood Awards Pencil winner 2015


“One World Hero” / Simone Wärme & Klara Vilshammer Christiansen / KK1 / D&AD New Blood Awards Pencil winner 2015

YCCA shortlists for 2015!

No fewer than six teams from KK have made it onto the YCCA (Young Creative Circle Awards) shortlist for 2015 in advertising, film and digital! The brief this year was for the Danish Deaf Association. Our 3rd-year students, Kristoffer Winther Sørensen & Ole B. Hoffmann are also nominated in the main CCA (Creative Circle Awards) for their self-promotional piece, the “Sorry we didn’t show up clock”. Let’s cross fingers for the big night on 8 May 2015! Here is the nominated work …


“Anderledes” / Jesper Sichlau & Andreas Arnaa / KK1 / YCCA 2015 Shortlist


“Tag et tegn” / Frederik Voetmann & Niklas Frederik Hultquist Andersen / KK2 / YCCA 2015 Shortlist

Kom-og-snak“Tal med os” / Jeppe Vidstrup & Edmond Dukaj / KK1 / YCCA 2015 Shortlist / Copy: “You already speak our language. Do it with us.”

YCCA_2015_KK1_1“UhøfligeHænder” / Kristine Nørgaard & Christina Anaya Mortensen / KK1 / YCCA 2015 Shortlist / Headline: “Is it rude to talk with food in your hands?” / Copy: “It’s not about doing things 100 % correct, when you communicate with a deaf person. Humor also exists in sign language”.

KK / YCCA shortlist 2015 / Peter Conlan Sebastian Hartboel“Det I ikke siger” / Sebastian Hartbøl & Peter Conlan / KK2 / YCCA 2015 Shortlist / Headline: “The only thing we do not understand are the things you do not say” / Copy: “Don’t be afraid to talk to a deaf person. It is easier than you think”.

KK_YCCA_2015_2“Højtaler” / Eva Ebbensgaard & August Laustsen / KK2 / YCCA 2015 Shortlist / Copy: “Don’t be afraid to use your body when communicating with a deaf person. Your movements are sound to them”.

KK_CCA_2015“Sorry we didn’t show up clock” / Kristoffer Winther Sørensen & Ole B. Hoffmann / KK3 / CCA 2015 Shortlist

Four DIA Future 2015 shortlists!

Four teams from DMJX: Kreativ Kommunikation 1st, 2nd and 3rd year have been shortlisted in the DIA Future 2015 awards! Big congrats to Marie Christine Frederiksen & Uffe Charles Trærup for “MadØrer”; Eva Ebbensgaard & August Laustsen for “Køb en kilometer”; Frederik Voetmann & Niklas Frederik Hultquist Andersen for “Emojis til måltid”; and Philip Bock & Morten Schmidt for “Donér en Döner”. See the shortlisted work below …


KK 1 / Marie Christine Frederiksen & Uffe Charles Trærup / “MadØrer” / DIA Future 2015 Shortlist


KK 2 / Eva Ebbensgaard & August Laustsen / “Køb en kilometer” / DIA Future 2015 Shortlist


KK 2 / Frederik Voetmann & Niklas Frederik Hultquist Andersen / “Emojis til måltid” / DIA Future 2015 Shortlist


KK 3 / Philip Bock & Morten Schmidt / “Donér en Döner” / DIA Future 2015 Shortlist

How do you get in to Kreativ Kommunikation?

Dorte Nielsen explains the application process and what to expect as a KK student (in Danish).

Every year, a lot of talented people want to join the Art Direction & Concepting Bachelor’s Degree course at Kreativ Kommunikation. Unfortunately, we only have 24 spots. So, how do you get one of these places? Here, a little advice …

Be yourself.
Don’t try to be ‘someone in advertising’. There are so many kinds of people in agencies (nerds, maniacs, sweethearts etc.) If you’re curious, creative and communicative by nature, it will come through.
Take it seriously
Applying for KK is not a job application, but in many ways should be taken as seriously. This is your first big step on your career ladder towards a bright creative future!
Ask around. Do research.
Speak to current and past KK students. How did they get in? Do they have advice? Look through this blog at student work and portfolios. Come to the annual Åbent Hus (Open House) day at the school to meet students and teachers. Read relevant literature or websites to figure out what advertising is.

A few examples of books you can read about creativity and advertising …

A few examples of books you can read about creativity and advertising …

And, if you’re at the beginning of your creative journey and don’t even know where to start, well …

• Start collecting all your creative projects over time, share your work online, find people to admire.
• Become familiar with the Adobe Creative Suite software package (InDesign, Photoshop and Illustrator).
• Get relevant work experience as an assistant or junior creative at an ad agency, web studio etc.
• Get involved in creativity and communication! Surf the web; go to poetry slams; write poems; go to exhibitions; create a blog; keep a sketchbook in your bag; tweet; take a lot of photos, observe people on the train; make a band; go to fashion shows; design your own logo. Invent stuff! Be observant! Have fun!

adsoftheworld.com / International Cannes Lions / Danish Creative Circle Awards / D&AD Awards / Lüzer’s Archive Magazine / Coloribus / Joe la Pompe / Bureaubiz.dk / creativity-online.com

Welcome KK1!

We ask quite a lot from our new KK1 students. In week one they had to build an egg-saving machine from random ‘stuff’ that could safely transport a fragile egg three floors down. Then, the very next day, we asked them to build a boat. A real boat. Out of cardboard. And sail it, in a race against other students … on a real lake. Yes, that’s how we treat our new, beloved students. Some eggs were actually saved and sailing contestants survived the gruelling 100 meters. The fastest was actually quite fast – 57 seconds! And, in case you’re wondering what’s going on with the giant red pencils, that’s where we pledge ourselves to the ongoing pursuit of creativity with the words: “You Can Change The World With Your Pencil”. Here’s to a great three years – Salute!

One of the egg saving machines actually worked!

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The Roger Hatchuel Academy in Cannes

Frederik Voetmann / KK first-year student
10487740_10204194395883122_1067207574_nI was the lucky student chosen for Denmark’s spot in the Roger Hatchuel Academy at the 2014 Cannes Lion Festival of Creativity. The Academy is a seven-day course held inside the Palais for 35 advertising students from all over the world. Selected students came from everywhere – China, Costa Rica, Nigeria, New Zealand – a true creative melting pot. During the week we had private talks and workshops from morning ’til night with some of the world’s top advertising geniuses: Gerry Human (Chief Creative Officer at Ogilvy London) challenged us to predict the Press Grand Prix winner and promised a case of champagne to the lucky winner; John O’Keeffe (Worldwide Creative Director of WPP) gave his five cents on the advertising industry; and Michael Conrad (President of the Berlin School of Creative Leadership) taught us his legendary “7+ To Heaven-scale” for rating creative work. In addition to all the inspirational talks and workshops we worked in teams of four on a brief from Statoil, the Academy’s sponsor. Our solutions were to be presented to Statoil’s Head of Creative Strategy as well as the Creative Director of McCann Oslo at the end of the week. The winning team won an internship at McCann, and a hiking trip in Norway to see the Northen Lights! Overall, my week at the Roger Hatchuel Academy was a life changing 7-days of non-stop sensory overload. I worked with people from all over the world and came home to Copenhagen more inspired, and tired, than ever before – and … I’d do it all over again if I could.

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Crash the Super Bowl

For the 8th time in history Doritos has invited consumers to create their own Super Bowl ads. The winning ad gets aired as the official Doritos ad during Super Bowl plus a 1 million dollars prize! Crash the Super Bowl is the largest online video contest in the world and this time the competition is open for anyone in the world to join.

Our second year and first year students have produced some bold TV spots for the famous chips brand. If you like what you see, then please go to Doritos and rate the films to help them win!

Second year submissions:


By Kristoffer Winther Sørensen and Ole B. Hoffmann with their friends from outside KK: Søren Grinderslev Hansen and Kasper Rasmussen


By Philip Bock and Morten Schmidt

By Camilla Agerskov, Jacob Nørremark and Stine Thorbøll


By Christoffer Prisholm Højgaard, Benjamin Beckett and Simon Konski


By Louise Skafte, Caroline Sofie Have and Tau Bjørn Rosenberg


By Pernille Nivi Heidelbach


By Stefan Arnoldus Rasmussen, Dennis Petrus Nguyễn and Jakon Sommer Holmberg

First year submissions:


By Mads Schmidt, Peter Conlan, Sebastian Hartboel and Sebastian Drejer


By Katrine Winblad and Niklas Hultquist


By August Laustsen and Frederik Voetmann


By Eva Stehr Ebbensgaard and Lea Flodgaard


By Peter Grünewald, Andrew Rhodes Nørgaard and Camilla Søholt


By Freja-Ulla Krebz and Maria Marcher

 


By Andreas Lorentzen and Magnus Hasselberg