Brand Creation

Inspired by a rather radical vodka brand, our 2nd-year students created some fun, rebellious brands of their own for all kinds of things, from chewing gum to toilet paper. They generated and crafted their inventions from scratch: brand name, packaging, websites and beyond. Emil Hartvig (Studio C) and Jesper von Weiding inspired us about branding and visual identity. Pelle Martin (SpringSummer) shared some great digital work and our nine new brands were successfully presented to Heinrich Vejlgaard and René Sohn Kammersgaard at Robert Boisen & Like-minded. And so, here they are …

Big Rubbers© are cleaning gloves made for men. They only come in one size. Man size. But you choose a thickness, from 0.8mm to 1.5mm for whatever kind of disaster comes your way. Even unforeseen disasters. To enter the website you first need to see if you’re big enough. If not, well … you’ll get a pair of big rubber balls! Big Rubbers© are created by Andreas Green Lorentzen & Jesper Wendelbo.
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GlumăSuper© is a glue that is “As strong as it gets”. “Glumă” happens to mean “Prank” in Romanian, which is a good thing as it’s great for not only fixing things, but also for pranks, big and small. Just make sure you don’t use it for anything that could “get you fired or cause you to lose a friend”. Find some GlumăSuper© cyberpranks online and upload your own. GlumăSuper© is created by Mads Schmidt & Sebastian Risom Drejer.


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Sweet Pain Chilli Sauce© is chilli sauce created specifically for ice-cream. So, if you have an adventurous sweet tooth, you can experience Sweet Pain in three flavours: Furious Mint, Mad Mango or Raging Chocolate. Sweet Pain Chilli Sauce© is created by Maria Marcher & Viva Eva Brincher Galbiati.Kreativ_Kommunikation_brand_creation_sweet_pain_chilli_sauce_2015Kreativ_Kommunikation_brand_creation_2015_7

Brainflow chewing gum© is based on the insight that chewing gum can increase blood flow to your brain by up to 40%. So, you can now chew your way to solving that maths problem, writing a fancy poem or saying something witty on a date. Get smarter with fresh mint, sweet berry or bitter lemon and test the smarter you with online brain games. Brainflow chewing gum© is created by Lea Flodgaard & Camilla Søholt.Kreativ_Kommunikation_brand_creation_brainflow_chewing_gum_2015

Air Pumped Paper© is a super-soft toilet paper brand that uses existing technology to pump air between sheets of regular 2-ply toilet paper to make it feel as luxurious as 4-ply! This technique is not only good for you, but also great for our planet. You also get Air Pumped Games for when you ‘need to go’, with names like Roll Run and Paper Pop. And you can choose between ‘Quick and easy’ or ‘Long and hard’. Air Pumped Paper© is created by Eva Ebbensgaard & August Laustsen.
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G+T Gin and tonic water© is a new twist on a classic combination. Made to mix perfectly 1:1 for a great Gin and Tonic cocktail. G cannot really work without T and vice versa. Together, they are unstoppable. Watch the video to see how well they mix. G+T Gin and tonic water© is created by Peter Grünewald & Magnus Astrup Hasselberg.

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If you can’t beat them, eat ‘em© is a chocolate brand that’s guaranteed to make you feel better. All those people who irritate you no end are turned into creamy chocolate bars you can bite, break and crack into pieces! From your boss or teacher to your ex or that bully in high school. Online you can create your own characters and have them turned into real chocolate bars. If you can’t beat them, eat ‘em© is created by Andrew Rhodes Nørgaard, Sebastian Hartboel and Peter Conlan.

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Neutralize© is a soap, nothing else. The only additive is attitude. Lots of it. Online you can create your own ‘neutralized’ message and watch some ‘neutralized’ vine movies. Neutralize© is created by Frederik Voetmann and Niklas Frederik Hultquist Andersen. Kreativ_Kommunikation_brand_creation_2015_3

TRIBE© is a rebellious paint brand created in a world where colour is banned by “The Absolute”. TRIBE© fight for the freedom to express themselves through colour! They come in colour groups made up of shades. The RED tribe, for example, is made up of three fierce warriors: Scarlet, Carmine and Rose. Online you can fight “The Absolute” and express yourself with colour. Look out for TRIBE© graffiti throughout the city! TRIBE© is created by Luis Holmes & Simon Quitzau.Kreativ_Kommunikation_brand_creation_2015_5

Finally, some ‘making-of’ and ‘Grand Brand Presentation’ pics at Robert Boisen & Like-minded. KK2 did a great job presenting like pro’s at RBLM. Mads Schmidt & Sebastian Risom Drejer were awarded “Best Brand” for their new ‘prank’ glue, GlumăSuper© – the RBLM creatives felt it was the most campaignable idea. Well done guys and a big thankyou to Heinrich and René for taking the time to give great input! Kreativ_Kommunikation_brand_creation_2015

Experimenting with Visual Identity.

As part of the Brand Creation course, the KK2 Art Directors jumped into the world of visual identity with the guidance of experienced graphic designer Emil Hartvig from Studio C. Their task was to recreate the brand identity for Copenhagen’s Experimentarium City in just one week. They explored, they explained, they experimented and … they almost exploded! Finding endless ways to to re-invent Experimentaruim’s visual language. But, before we see their great solutions, let’s take a look at the current visual identity …
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Okay, so clearly some work to be done to bring this brand into 2015! Here we go …

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

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Endless possibilities with this fresh solution from Frederik & Niklas.

Endless possibilities with this fresh solution from Frederik Voetmann & Niklas Hultquist Andersen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

This one might need a little explanation ... it's been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the, let's face it, extremely long brand name, EXPEIRMANETRIUM. The line "Play with your brain" ties it all up beautifully, and you're left with a visual identity that is also a very craetive comumnication cmapaign! By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

This one needs a little explanation. It’s been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the extremely long brand name, EXPEIRMANETRIUM. The line “Play with your brain” ties it all up beautifully, and you’re left with a visual identity that is also a very craetive comumnication cmapaign! / By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

A beautiful catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

A beautiful EXPERIMENTARIUM exhibition catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Great to going analogue for a week ... tak Emil!

Great going analogue for the presentation and getting into the nitty-gritty of typography, spacing etc. … tak Emil!

Popcorn & Ice-cream!

Our 2nd-year students made new popcorn and ice-cream brands from scratch in their Brand Creation course. We got some top creatives in to inspire: Jan Godsk talked branded content; Mia Lykkegaard & Katrine Jo Madsen (Uncle Grey) gave an inside look at ONLY’s The Liberation; Emil Hartvig (e-types) rocked brand identity; Pelle Martin (SpringSummer) showed brilliant digital work; Gry Strange Echwald gave valuable input on Art Direction and award-winning, U.K. writer, Nick Asbury (Asbury&Asbury), spoke about brand names and Writing & Design. Mia & Kat returned with Design Director, Michael Mandrup, to cast expert eyes over the final work. So … d-d-digital drumroll … after many late nights, brutal decisions and medium-to-large epiphanies, may we present …

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Torrent Popcorn© created by Olé Hoffmann & Kristoffer Winther Sørensen
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Snowflakes&Mushrooms© created by Benjamin Beckett & Jakob Holmberg
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Pop Inventions© created by Catherine Understrup
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A world of TINY© created by Pernille Nivi Heidelbach & Camilla Agerskov
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Brainfreeze Ice-cream© created by Dennis Petrus Nguyen & Andreas Kvist
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Flip ‘n Sip© created by Gustav Holst Eskildsen & Anne-Sofie Kromand
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Match Ice-cream© created by Tau Rosenberg & Louise Skafte
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Isöld Sorbet© created by Simon Østergaard Konski & Christoffer Prisholm Høgaard
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Big thanks to all who gave talks, advice or reviews. Here some behind-the-scenes-brand-making action:
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I Got You On Tape Cover assignment

Last week the first year finished off a two week photo assignment. They were asked to create the artwork for the latest single “Run From the Rain” by danish indie band I Got You On Tape.

The band chose a cover by Mathias Malling Mortensen and Carl Ejlers – CONGRATULATIONS GUYS!

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The band chose a cover by Mathias Malling Mortensen and Carl Ejlers – CONGRATULATIONS GUYS!