Yesterday we saw the BBH lecture @ Cannes 2011. Sir John’s inspiring speech was about being different. Here’s a few of our notes;
The power of difference
The industry is obsessed with convention
The social web rewards difference
Boost the signal, reduce the noise
Sir John summed up the lecture with the famous Levi’s payoff from 1982 – when the world zigs, zag. This later became BBH’s way of doing business and has earned them a spot as one of the worlds most award-winning agencies. After this inspiration boost we are even more thrilled about our coming internship this fall at their London office.
Watch the intro here
Happy Cannes summervibes, cargocollective.com/dosis