Popcorn & Ice-cream!

Our 2nd-year students made new popcorn and ice-cream brands from scratch in their Brand Creation course. We got some top creatives in to inspire: Jan Godsk talked branded content; Mia Lykkegaard & Katrine Jo Madsen (Uncle Grey) gave an inside look at ONLY’s The Liberation; Emil Hartvig (e-types) rocked brand identity; Pelle Martin (SpringSummer) showed brilliant digital work; Gry Strange Echwald gave valuable input on Art Direction and award-winning, U.K. writer, Nick Asbury (Asbury&Asbury), spoke about brand names and Writing & Design. Mia & Kat returned with Design Director, Michael Mandrup, to cast expert eyes over the final work. So … d-d-digital drumroll … after many late nights, brutal decisions and medium-to-large epiphanies, may we present …


Torrent Popcorn© created by Olé Hoffmann & Kristoffer Winther Sørensen
Snowflakes&Mushrooms© created by Benjamin Beckett & Jakob Holmberg
Pop Inventions© created by Catherine Understrup
A world of TINY© created by Pernille Nivi Heidelbach & Camilla Agerskov
Brainfreeze Ice-cream© created by Dennis Petrus Nguyen & Andreas Kvist
Flip ‘n Sip© created by Gustav Holst Eskildsen & Anne-Sofie Kromand
Match Ice-cream© created by Tau Rosenberg & Louise Skafte
Isöld Sorbet© created by Simon Østergaard Konski & Christoffer Prisholm Høgaard

Big thanks to all who gave talks, advice or reviews. Here some behind-the-scenes-brand-making action:

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