Cecilie Öberg and Sophie Hotchkiss created these two spots for MacDonalds at their placement at DDB Denmark. They were bought by the client and are running on TV right now.
The brief was to communicate that you can always get a coinoffer for just one coin. The idea: Coinoffers are so cheap that they are always on sale.
This first one is a sponsor spot before a TV program and the the second one is the actual TVC. You can see the rest of the prints on their website