Experimenting with Visual Identity.

As part of the Brand Creation course, the KK2 Art Directors jumped into the world of visual identity with the guidance of experienced graphic designer Emil Hartvig from Studio C. Their task was to recreate the brand identity for Copenhagen’s Experimentarium City in just one week. They explored, they explained, they experimented and … they almost exploded! Finding endless ways to to re-invent Experimentaruim’s visual language. But, before we see their great solutions, let’s take a look at the current visual identity …
exp_city_logo

Okay, so clearly some work to be done to bring this brand into 2015! Here we go …

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

KK_Visual_Identity_2015_5

Endless possibilities with this fresh solution from Frederik & Niklas.

Endless possibilities with this fresh solution from Frederik Voetmann & Niklas Hultquist Andersen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

This one might need a little explanation ... it's been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the, let's face it, extremely long brand name, EXPEIRMANETRIUM. The line "Play with your brain" ties it all up beautifully, and you're left with a visual identity that is also a very craetive comumnication cmapaign! By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

This one needs a little explanation. It’s been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the extremely long brand name, EXPEIRMANETRIUM. The line “Play with your brain” ties it all up beautifully, and you’re left with a visual identity that is also a very craetive comumnication cmapaign! / By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

A beautiful catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

A beautiful EXPERIMENTARIUM exhibition catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Great to going analogue for a week ... tak Emil!

Great going analogue for the presentation and getting into the nitty-gritty of typography, spacing etc. … tak Emil!

One Response to “Experimenting with Visual Identity.”

  1. Ulrik says:

    Wow! Det ser saftsusema lækkert ud. Stærkt arbejde. /U

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