Brand Creation

Inspired by a rather radical vodka brand, our 2nd-year students created some fun, rebellious brands of their own for all kinds of things, from chewing gum to toilet paper. They generated and crafted their inventions from scratch: brand name, packaging, websites and beyond. Emil Hartvig (Studio C) and Jesper von Weiding inspired us about branding and visual identity. Pelle Martin (SpringSummer) shared some great digital work and our nine new brands were successfully presented to Heinrich Vejlgaard and René Sohn Kammersgaard at Robert Boisen & Like-minded. And so, here they are …

Big Rubbers© are cleaning gloves made for men. They only come in one size. Man size. But you choose a thickness, from 0.8mm to 1.5mm for whatever kind of disaster comes your way. Even unforeseen disasters. To enter the website you first need to see if you’re big enough. If not, well … you’ll get a pair of big rubber balls! Big Rubbers© are created by Andreas Green Lorentzen & Jesper Wendelbo.

GlumăSuper© is a glue that is “As strong as it gets”. “Glumă” happens to mean “Prank” in Romanian, which is a good thing as it’s great for not only fixing things, but also for pranks, big and small. Just make sure you don’t use it for anything that could “get you fired or cause you to lose a friend”. Find some GlumăSuper© cyberpranks online and upload your own. GlumăSuper© is created by Mads Schmidt & Sebastian Risom Drejer.


Sweet Pain Chilli Sauce© is chilli sauce created specifically for ice-cream. So, if you have an adventurous sweet tooth, you can experience Sweet Pain in three flavours: Furious Mint, Mad Mango or Raging Chocolate. Sweet Pain Chilli Sauce© is created by Maria Marcher & Viva Eva Brincher Galbiati.Kreativ_Kommunikation_brand_creation_sweet_pain_chilli_sauce_2015Kreativ_Kommunikation_brand_creation_2015_7

Brainflow chewing gum© is based on the insight that chewing gum can increase blood flow to your brain by up to 40%. So, you can now chew your way to solving that maths problem, writing a fancy poem or saying something witty on a date. Get smarter with fresh mint, sweet berry or bitter lemon and test the smarter you with online brain games. Brainflow chewing gum© is created by Lea Flodgaard & Camilla Søholt.Kreativ_Kommunikation_brand_creation_brainflow_chewing_gum_2015

Air Pumped Paper© is a super-soft toilet paper brand that uses existing technology to pump air between sheets of regular 2-ply toilet paper to make it feel as luxurious as 4-ply! This technique is not only good for you, but also great for our planet. You also get Air Pumped Games for when you ‘need to go’, with names like Roll Run and Paper Pop. And you can choose between ‘Quick and easy’ or ‘Long and hard’. Air Pumped Paper© is created by Eva Ebbensgaard & August Laustsen.

G+T Gin and tonic water© is a new twist on a classic combination. Made to mix perfectly 1:1 for a great Gin and Tonic cocktail. G cannot really work without T and vice versa. Together, they are unstoppable. Watch the video to see how well they mix. G+T Gin and tonic water© is created by Peter Grünewald & Magnus Astrup Hasselberg.


If you can’t beat them, eat ‘em© is a chocolate brand that’s guaranteed to make you feel better. All those people who irritate you no end are turned into creamy chocolate bars you can bite, break and crack into pieces! From your boss or teacher to your ex or that bully in high school. Online you can create your own characters and have them turned into real chocolate bars. If you can’t beat them, eat ‘em© is created by Andrew Rhodes Nørgaard, Sebastian Hartboel and Peter Conlan.


Neutralize© is a soap, nothing else. The only additive is attitude. Lots of it. Online you can create your own ‘neutralized’ message and watch some ‘neutralized’ vine movies. Neutralize© is created by Frederik Voetmann and Niklas Frederik Hultquist Andersen. Kreativ_Kommunikation_brand_creation_2015_3

TRIBE© is a rebellious paint brand created in a world where colour is banned by “The Absolute”. TRIBE© fight for the freedom to express themselves through colour! They come in colour groups made up of shades. The RED tribe, for example, is made up of three fierce warriors: Scarlet, Carmine and Rose. Online you can fight “The Absolute” and express yourself with colour. Look out for TRIBE© graffiti throughout the city! TRIBE© is created by Luis Holmes & Simon Quitzau.Kreativ_Kommunikation_brand_creation_2015_5

Finally, some ‘making-of’ and ‘Grand Brand Presentation’ pics at Robert Boisen & Like-minded. KK2 did a great job presenting like pro’s at RBLM. Mads Schmidt & Sebastian Risom Drejer were awarded “Best Brand” for their new ‘prank’ glue, GlumăSuper© – the RBLM creatives felt it was the most campaignable idea. Well done guys and a big thankyou to Heinrich and René for taking the time to give great input! Kreativ_Kommunikation_brand_creation_2015

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