Congratulations to Mads Schmidt and Frederik Voetmann from KK2 for winning Young Guns Gold for “FIFA Halftime challenge” at the international Young Guns Awards. Emil Heegaard and Andreas Kvist from KK3 also got themselves a finalist spot for “Bicardi Safe Straw”. Super well done guys! See their winning work below …
Dorte Nielsen explains the application process and what to expect as a KK student (in Danish).
Every year, a lot of talented people want to join the Art Direction & Concepting Bachelor’s Degree course at Kreativ Kommunikation. Unfortunately, we only have 24 spots. So, how do you get one of these places? Here, a little advice …
Don’t try to be ‘someone in advertising’. There are so many kinds of people in agencies (nerds, maniacs, sweethearts etc.) If you’re curious, creative and communicative by nature, it will come through.
Take it seriously
Applying for KK is not a job application, but in many ways should be taken as seriously. This is your first big step on your career ladder towards a bright creative future!
Ask around. Do research.
Speak to current and past KK students. How did they get in? Do they have advice? Look through this blog at student work and portfolios. Come to the annual Åbent Hus (Open House) day at the school to meet students and teachers. Read relevant literature or websites to figure out what advertising is.
And, if you’re at the beginning of your creative journey and don’t even know where to start, well …
• Start collecting all your creative projects over time, share your work online, find people to admire.
• Become familiar with the Adobe Creative Suite software package (InDesign, Photoshop and Illustrator).
• Get relevant work experience as an assistant or junior creative at an ad agency, web studio etc.
• Get involved in creativity and communication! Surf the web; go to poetry slams; write poems; go to exhibitions; create a blog; keep a sketchbook in your bag; tweet; take a lot of photos, observe people on the train; make a band; go to fashion shows; design your own logo. Invent stuff! Be observant! Have fun!
As part of the Brand Creation course, the KK2 Art Directors jumped into the world of visual identity with the guidance of experienced graphic designer Emil Hartvig from Studio C. Their task was to recreate the brand identity for Copenhagen’s Experimentarium City in just one week. They explored, they explained, they experimented and … they almost exploded! Finding endless ways to to re-invent Experimentaruim’s visual language. But, before we see their great solutions, let’s take a look at the current visual identity …
Okay, so clearly some work to be done to bring this brand into 2015! Here we go …
Kreativ Kommunikation students took a total of four out of only 20 places at the international Cream Portfolio Exhibition in London. The annual show is judged by super-famous Creative Directors and attracts talent from around the world. It was hosted by global recruiters, The Talent Business, at the prestigious BBH offices in central London. Here the portfolio sites of the wonderful KK winners:
Philip Bock & Morten Schmidt, www.bockschmidt.com ; Lea Brisell, www.leabrisell.dk and Line Johnsen, www.linejohnsen.com. Well done guys, a fantastic achievement!
Tau Rosenberg, Louise Hovgaard Skafte, Tobias Løvschall-Wedel and Jeppe Kuld (KK students past and present) were chosen by the Danish Creative Circle Board to represent Denmark in the 2014 Eurobest Competition. Here they are, keeping their cool, in Finland!
Our 3rd-year KK students are currently doing their internships locally and across the globe. Knowing that you can’t just sit back and hope stuff happens, they’ve gone to great lengths to win placements at their dream agencies. We’d like to share some of their journey’s …
Catherine Understrup has wanted to work at the ultra-cool SNASK studio in Sweden for quite some time. Last year they were full and this year she was told they had a two-year waiting list. Undeterred, she designed a ping-pong paddle, packed it in a golden box with a letter challenging the owners to gamble the internship on a match of ping-pong and sent it to Stockholm. She then time-travelled two years into the future and is currently the happiest girl in Sweden. Find the full story here …
Ole Hoffman and Kristoffer Winther have always admired the work of Jung von Matt in Hamburg. They decided to grab the bull by the horns and set up a meeting during this year’s Cannes Creativity Festival. Then, they somehow managed to totally screw things up by being 25 minutes late. Twenty-five minutes. That’s like a career-ending amount of time to make a Creative Director sit around waiitng for two random guys from Denmark. Desperate to make up for their French faux par, they cleverly turned adversity into opportunity. They hand-made a wall clock that punches their heads for 25 minutes every hour, every day. They sent it to the agency in Hamburg, and hoped for the best. Now, they’re known as ‘The clock guys’ and will be working at Jung van Matt from January.
Simon Konski and Christoffer Højgaard (of Dorito Lord fame!) have deep respect for the crazy stuff coming out of Gerry Graf’s agency (Barton F. Graf 9000) in New York, but wanted to approach their creative hero with flair. So, they built a website specifically for him with references to work created by BFG9000. Every project on their website it is based on what they thought Gerry would like. They then sent him a rather delightful postcard inviting him to have a look. A few weeks went by with the loudest radio silence ever… and the guys had pretty much given up … until … a BFG9000 recruiter emailed to chat on skype. It must have gone well as they will be working with Gerry in January. Well done guys!
We bought print and outdoor back for one intense week in KK3 to see what the guys could do in just 5 days! They did not disappoint. Making some great ideas for the iconic Swedish outdoor brand Fjällräven (“Arctic fox”). Heinrich Veijlgaard and René Sohn Kammersgaard from Robert Boisen & Like-minded invited us to the agency and gave some great input on the work. They then chose a shortlist … and … one winner! Well done to all and especially the Swedish schnaps winners for “Best Campaign” – Ole B. Hoffmann & Kristoffer Winther Sørensen. Skål!
Last night Philip Bock and Morten Schmidt from KK3 received an award at the British YCN Student Awards (YCN is short for “You Can Now” and is an organization empowering young creative talent).
Each year, YCN publish a book with a bunch of open briefs for creative students to try and crack. When Philip and Morten did their exchange program in London a few months ago, they discovered the book and decided to take up the challenge.
Well done to all our lovely graduating students from KK 2011-2014! We wish you every success with the wonderful journey ahead of you! (If you’re looking for some exciting, new talent, see their portfolios here)