How do you get in to Kreativ Kommunikation?

Dorte Nielsen explains the application process and what to expect as a KK student (in Danish).

Every year, a lot of talented people want to join the Art Direction & Concepting Bachelor’s Degree course at Kreativ Kommunikation. Unfortunately, we only have 24 spots. So, how do you get one of these places? Here, a little advice …

Be yourself.
Don’t try to be ‘someone in advertising’. There are so many kinds of people in agencies (nerds, maniacs, sweethearts etc.) If you’re curious, creative and communicative by nature, it will come through.
Take it seriously
Applying for KK is not a job application, but in many ways should be taken as seriously. This is your first big step on your career ladder towards a bright creative future!
Ask around. Do research.
Speak to current and past KK students. How did they get in? Do they have advice? Look through this blog at student work and portfolios. Come to the annual Åbent Hus (Open House) day at the school to meet students and teachers. Read relevant literature or websites to figure out what advertising is.

A few examples of books you can read about creativity and advertising …

A few examples of books you can read about creativity and advertising …

And, if you’re at the beginning of your creative journey and don’t even know where to start, well …

• Start collecting all your creative projects over time, share your work online, find people to admire.
• Become familiar with the Adobe Creative Suite software package (InDesign, Photoshop and Illustrator).
• Get relevant work experience as an assistant or junior creative at an ad agency, web studio etc.
• Get involved in creativity and communication! Surf the web; go to poetry slams; write poems; go to exhibitions; create a blog; keep a sketchbook in your bag; tweet; take a lot of photos, observe people on the train; make a band; go to fashion shows; design your own logo. Invent stuff! Be observant! Have fun!

adsoftheworld.com / International Cannes Lions / Danish Creative Circle Awards / D&AD Awards / Lüzer’s Archive Magazine / Coloribus / Joe la Pompe / Bureaubiz.dk / creativity-online.com

Experimenting with Visual Identity.

As part of the Brand Creation course, the KK2 Art Directors jumped into the world of visual identity with the guidance of experienced graphic designer Emil Hartvig from Studio C. Their task was to recreate the brand identity for Copenhagen’s Experimentarium City in just one week. They explored, they explained, they experimented and … they almost exploded! Finding endless ways to to re-invent Experimentaruim’s visual language. But, before we see their great solutions, let’s take a look at the current visual identity …
exp_city_logo

Okay, so clearly some work to be done to bring this brand into 2015! Here we go …

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

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Endless possibilities with this fresh solution from Frederik & Niklas.

Endless possibilities with this fresh solution from Frederik Voetmann & Niklas Hultquist Andersen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

This one might need a little explanation ... it's been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the, let's face it, extremely long brand name, EXPEIRMANETRIUM. The line "Play with your brain" ties it all up beautifully, and you're left with a visual identity that is also a very craetive comumnication cmapaign! By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

This one needs a little explanation. It’s been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the extremely long brand name, EXPEIRMANETRIUM. The line “Play with your brain” ties it all up beautifully, and you’re left with a visual identity that is also a very craetive comumnication cmapaign! / By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

A beautiful catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

A beautiful EXPERIMENTARIUM exhibition catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Great to going analogue for a week ... tak Emil!

Great going analogue for the presentation and getting into the nitty-gritty of typography, spacing etc. … tak Emil!

Wow, the best in the world!

Kreativ Kommunikation students took a total of four out of only 20 places at the international Cream Portfolio Exhibition in London. The annual show is judged by super-famous Creative Directors and attracts talent from around the world. It was hosted by global recruiters, The Talent Business, at the prestigious BBH offices in central London. Here the portfolio sites of the wonderful KK winners:
Philip Bock & Morten Schmidt, www.bockschmidt.com ; Lea Brisell, www.leabrisell.dk and Line Johnsen, www.linejohnsen.com. Well done guys, a fantastic achievement!

KK Cream winners 2014 - Lea Philip & Morten and Line.

KK Cream winners 2014 – Lea Brisell, Philip Bock & Morten Schmidt and Line Johnsen.

How to get your dream advertising internship

Our 3rd-year KK students are currently doing their internships locally and across the globe. Knowing that you can’t just sit back and hope stuff happens, they’ve gone to great lengths to win placements at their dream agencies. We’d like to share some of their journey’s …

Catherine Understrup has wanted to work at the ultra-cool SNASK studio in Sweden for quite some time. Last year they were full and this year she was told they had a two-year waiting list. Undeterred, she designed a ping-pong paddle, packed it in a golden box with a letter challenging the owners to gamble the internship on a match of ping-pong and sent it to Stockholm. She then time-travelled two years into the future and is currently the happiest girl in Sweden. Find the full story here
Advertising_Internships_KK32

Ole Hoffman and Kristoffer Winther have always admired the work of Jung von Matt in Hamburg. They decided to grab the bull by the horns and set up a meeting during this year’s Cannes Creativity Festival. Then, they somehow managed to totally screw things up by being 25 minutes late. Twenty-five minutes. That’s like a career-ending amount of time to make a Creative Director sit around waiitng for two random guys from Denmark. Desperate to make up for their French faux par, they cleverly turned adversity into opportunity. They hand-made a wall clock that punches their heads for 25 minutes every hour, every day. They sent it to the agency in Hamburg, and hoped for the best. Now, they’re known as ‘The clock guys’ and will be working at Jung van Matt from January.Advertising_Internships_KK3

Simon Konski and Christoffer Højgaard (of Dorito Lord fame!) have deep respect for the crazy stuff coming out of Gerry Graf’s agency (Barton F. Graf 9000) in New York, but wanted to approach their creative hero with flair. So, they built a website specifically for him with references to work created by BFG9000. Every project on their website it is based on what they thought Gerry would like. They then sent him a rather delightful postcard inviting him to have a look. A few weeks went by with the loudest radio silence ever… and the guys had pretty much given up … until … a BFG9000 recruiter emailed to chat on skype. It must have gone well as they will be working with Gerry in January. Well done guys! Simon_Christoffer_KK3

Fjällräven review at Robert Boisen & Like-minded

We bought print and outdoor back for one intense week in KK3 to see what the guys could do in just 5 days! They did not disappoint. Making some great ideas for the iconic Swedish outdoor brand Fjällräven (“Arctic fox”). Heinrich Veijlgaard and René Sohn Kammersgaard from Robert Boisen & Like-minded invited us to the agency and gave some great input on the work. They then chose a shortlist … and … one winner! Well done to all and especially the Swedish schnaps winners for “Best Campaign” – Ole B. Hoffmann & Kristoffer Winther Sørensen. Skål!IMG_5372IMG_5371

KK students win in London!

Last night Philip Bock and Morten Schmidt from KK3 received an award at the British YCN Student Awards (YCN is short for “You Can Now” and is an organization empowering young creative talent).

Each year, YCN publish a book with a bunch of open briefs for creative students to try and crack. When Philip and Morten did their exchange program in London a few months ago, they discovered the book and decided to take up the challenge.

Their winning solution will be published in the next YCN book which will also contain a bunch of exciting, new briefs. Well done guys!
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The Roger Hatchuel Academy in Cannes

Frederik Voetmann / KK first-year student
10487740_10204194395883122_1067207574_nI was the lucky student chosen for Denmark’s spot in the Roger Hatchuel Academy at the 2014 Cannes Lion Festival of Creativity. The Academy is a seven-day course held inside the Palais for 35 advertising students from all over the world. Selected students came from everywhere – China, Costa Rica, Nigeria, New Zealand – a true creative melting pot. During the week we had private talks and workshops from morning ’til night with some of the world’s top advertising geniuses: Gerry Human (Chief Creative Officer at Ogilvy London) challenged us to predict the Press Grand Prix winner and promised a case of champagne to the lucky winner; John O’Keeffe (Worldwide Creative Director of WPP) gave his five cents on the advertising industry; and Michael Conrad (President of the Berlin School of Creative Leadership) taught us his legendary “7+ To Heaven-scale” for rating creative work. In addition to all the inspirational talks and workshops we worked in teams of four on a brief from Statoil, the Academy’s sponsor. Our solutions were to be presented to Statoil’s Head of Creative Strategy as well as the Creative Director of McCann Oslo at the end of the week. The winning team won an internship at McCann, and a hiking trip in Norway to see the Northen Lights! Overall, my week at the Roger Hatchuel Academy was a life changing 7-days of non-stop sensory overload. I worked with people from all over the world and came home to Copenhagen more inspired, and tired, than ever before – and … I’d do it all over again if I could.

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