This should tick all the boxes of a bad ad: show the negative, use a metaphore. But, this is great. And made us laugh out loud when it was presented by team BangBang (René Kammersgaard and Mark Rif Torbensen). Product: Berocca. Endline “For those kind of days”

And a film about a sad and tired balloon, finally leaving work to get home for a bit of me-time. Or not.

And then there’s this campaign aimed mainly at kids. It’s made by Mark Rif Torbensen and René Kammersgaard.

6 sheet posters with vertical lenticular effects. So if you see it from a grown ups point of view, what you see is what you get. From a kids point of you, on the other hand, the poster is a whole other story. Endline “The Power of Imagination”

The subsite can only be accesed with a special Lego device. The device opens a vault into a house.

In here you can find the key to turning your device into an augmented reality pattern.

The device also doubles as a gun to shoot imaginary figures in a first person shooter game, when you walk around the rest of the house.

Next up, Claus Salling, Jeppe Hansen and Kaspar Monberg with this one…

And a subsite where people can create a digital constantly expanding Lego City together

Our second year have been doing brand campaigns for LEGO. Here’s some samples of the work. First up Rasmus Mølgaard, Kasper Dohlmann and Liv Caroline Laursen with this integrated campaign:

Special build outdoor with lego dots, that shapes different letters throughout the day as the sun changes position

Press ads

Interactive outdoor where people can build or rebuild on previous creations

Subsite that takes the outdoor idea online and allow people to create a neverending Lego creation together. On the site you can locate your own creation within the bigger one and go back and forth on a timeline to see how it has developed.

Just discovered this simple print idea. Made by Ida Andreasen & Olivia Muus from our Second year.

Our second year has made pretty good stuff for the D&AD E4 Monday Movie brief. I’m not really allowed to post the film entries until after the judging, so here’s some teaser stills from four of the films. Fingers crossed.

We have just come home from a weeks study trip to London. We visited Mother, Wieden+Kennedy, RSA film, Brooklyn Brothers and Dare Digital. We also visited Lucky Voice private karaoke, quite a few museums and a lot of pubs. Thanks to everyone from Second year for a cool week. Here’s a few pics.

Andreas Hoff & Lukas Lund has won the Young Creative Circle Film category. CONGRATULATIONS! Andreas & Lukas will represent Denmark in this years Young Lions Film competition in Cannes. Mmm…Cannes. Here’s the main entry film once more

YCCA Film ‘10 from Lukas Lund on Vimeo.

This week is mad on awards. Now Fie Lindholm from our third year has just been announced the winner of  Kulturnatsplakaten – Copenhagen’s Culture Night Poster Competition. Her beautiful illustration will make Copenhagen even lovelier this autumn to come. Congrats Fie! That was a Saturday night well spend at home I’ll get the final poster up as soon as I have it. Here’s the illustration.

Below the score from Bureaubiz. Kreativ Kommunikation is on top with 18 shortlisted in this years Young Creative Circle Award. I’m proud guys.