What a lovely 360 campaign for Playstation Portable by Mai Pilgaard Pagh and Emil Kjems. The campaign uses the wellknown PS icons to guide the players around the real world. It involves everything from outdoor, to press, stickers to various ambient and facebook apps. Here’s a few of the media.

Congratulations to Jonas Roth & Rasmus Smith Beck for their In-book nomination at D&AD Student Awards! You can see the full case at http://momlookwhatimade.com/

Here’s the press campaign to back up the ambient event. Made by Andreas Hoff.

Silas Jansson & Cliff Kagawa from Saatchi Cph came by to teach a bit of ambient on our second year. Here’s a few of the ideas. First two made by Lukas Lund & Andreas Hoff. The last one made by Anders Kure, Fie Lindholm & Casper Heijkenskjold (our new Swedish talent)