YCCA Digital winners!

Niklas Frederik Hultquist Andersen and Frederik Voetmann managed to scoop up the YCCA digital prize at the Creative Circle Awards this year! Well done guys! (and big congrats to all the other ex-KK winners!). Here is their winning idea again …


“Tag et tegn” / Frederik Voetmann & Niklas Frederik Hultquist Andersen / KK2 / YCCA 2015 Winner!

Frederik Voetmann & Niklas Frederik Hultquist Andersen, YCCA 2015 Digital winners with Karina Tørnsø & Sebastian Artmann Riemer (KK 2011-2014); Louis Pilmark & Jeppe H. Ritz (KK 2010-2013) and Rikke Wehner Hein & Sigrid Van Beusekom.

Frederik Voetmann & Niklas Frederik Hultquist Andersen, YCCA 2015 Digital winners with Karina Tørnsø & Sebastian Artmann Riemer (KK 2011-2014); Louis Pilmark & Jeppe H. Ritz (KK 2010-2013) and Rikke Wehner Hein & Sigrid Van Beusekom.

YCCA shortlists for 2015!

No fewer than six teams from KK have made it onto the YCCA (Young Creative Circle Awards) shortlist for 2015 in advertising, film and digital! The brief this year was for the Danish Deaf Association. Our 3rd-year students, Kristoffer Winther Sørensen & Ole B. Hoffmann are also nominated in the main CCA (Creative Circle Awards) for their self-promotional piece, the “Sorry we didn’t show up clock”. Let’s cross fingers for the big night on 8 May 2015! Here is the nominated work …


“Anderledes” / Jesper Sichlau & Andreas Arnaa / KK1 / YCCA 2015 Shortlist


“Tag et tegn” / Frederik Voetmann & Niklas Frederik Hultquist Andersen / KK2 / YCCA 2015 Shortlist

Kom-og-snak“Tal med os” / Jeppe Vidstrup & Edmond Dukaj / KK1 / YCCA 2015 Shortlist / Copy: “You already speak our language. Do it with us.”

YCCA_2015_KK1_1“UhøfligeHænder” / Kristine Nørgaard & Christina Anaya Mortensen / KK1 / YCCA 2015 Shortlist / Headline: “Is it rude to talk with food in your hands?” / Copy: “It’s not about doing things 100 % correct, when you communicate with a deaf person. Humor also exists in sign language”.

KK / YCCA shortlist 2015 / Peter Conlan Sebastian Hartboel“Det I ikke siger” / Sebastian Hartbøl & Peter Conlan / KK2 / YCCA 2015 Shortlist / Headline: “The only thing we do not understand are the things you do not say” / Copy: “Don’t be afraid to talk to a deaf person. It is easier than you think”.

KK_YCCA_2015_2“Højtaler” / Eva Ebbensgaard & August Laustsen / KK2 / YCCA 2015 Shortlist / Copy: “Don’t be afraid to use your body when communicating with a deaf person. Your movements are sound to them”.

KK_CCA_2015“Sorry we didn’t show up clock” / Kristoffer Winther Sørensen & Ole B. Hoffmann / KK3 / CCA 2015 Shortlist

Four DIA Future 2015 shortlists!

Four teams from DMJX: Kreativ Kommunikation 1st, 2nd and 3rd year have been shortlisted in the DIA Future 2015 awards! Big congrats to Marie Christine Frederiksen & Uffe Charles Trærup for “MadØrer”; Eva Ebbensgaard & August Laustsen for “Køb en kilometer”; Frederik Voetmann & Niklas Frederik Hultquist Andersen for “Emojis til måltid”; and Philip Bock & Morten Schmidt for “Donér en Döner”. See the shortlisted work below …


KK 1 / Marie Christine Frederiksen & Uffe Charles Trærup / “MadØrer” / DIA Future 2015 Shortlist


KK 2 / Eva Ebbensgaard & August Laustsen / “Køb en kilometer” / DIA Future 2015 Shortlist


KK 2 / Frederik Voetmann & Niklas Frederik Hultquist Andersen / “Emojis til måltid” / DIA Future 2015 Shortlist


KK 3 / Philip Bock & Morten Schmidt / “Donér en Döner” / DIA Future 2015 Shortlist

Brand Creation

Inspired by a rather radical vodka brand, our 2nd-year students created some fun, rebellious brands of their own for all kinds of things, from chewing gum to toilet paper. They generated and crafted their inventions from scratch: brand name, packaging, websites and beyond. Emil Hartvig (Studio C) and Jesper von Weiding inspired us about branding and visual identity. Pelle Martin (SpringSummer) shared some great digital work and our nine new brands were successfully presented to Heinrich Vejlgaard and René Sohn Kammersgaard at Robert Boisen & Like-minded. And so, here they are …

Big Rubbers© are cleaning gloves made for men. They only come in one size. Man size. But you choose a thickness, from 0.8mm to 1.5mm for whatever kind of disaster comes your way. Even unforeseen disasters. To enter the website you first need to see if you’re big enough. If not, well … you’ll get a pair of big rubber balls! Big Rubbers© are created by Andreas Green Lorentzen & Jesper Wendelbo.
BigRubbers_Kreativ_Kommunikation_Brand_Creation_2015_Page_14BigRubbers_Kreativ_Kommunikation_Brand_Creation_2015_1Kreativ_Kommunikation_brand_creation_2015_6

GlumăSuper© is a glue that is “As strong as it gets”. “Glumă” happens to mean “Prank” in Romanian, which is a good thing as it’s great for not only fixing things, but also for pranks, big and small. Just make sure you don’t use it for anything that could “get you fired or cause you to lose a friend”. Find some GlumăSuper© cyberpranks online and upload your own. GlumăSuper© is created by Mads Schmidt & Sebastian Risom Drejer.


GlumaSuper_glue_Brand_Creation_Kreativ_Kommunikation_2015_1GlumaSuper_glue_Brand_Creation_Kreativ_Kommunikation_2015_2

Sweet Pain Chilli Sauce© is chilli sauce created specifically for ice-cream. So, if you have an adventurous sweet tooth, you can experience Sweet Pain in three flavours: Furious Mint, Mad Mango or Raging Chocolate. Sweet Pain Chilli Sauce© is created by Maria Marcher & Viva Eva Brincher Galbiati.Kreativ_Kommunikation_brand_creation_sweet_pain_chilli_sauce_2015Kreativ_Kommunikation_brand_creation_2015_7

Brainflow chewing gum© is based on the insight that chewing gum can increase blood flow to your brain by up to 40%. So, you can now chew your way to solving that maths problem, writing a fancy poem or saying something witty on a date. Get smarter with fresh mint, sweet berry or bitter lemon and test the smarter you with online brain games. Brainflow chewing gum© is created by Lea Flodgaard & Camilla Søholt.Kreativ_Kommunikation_brand_creation_brainflow_chewing_gum_2015

Air Pumped Paper© is a super-soft toilet paper brand that uses existing technology to pump air between sheets of regular 2-ply toilet paper to make it feel as luxurious as 4-ply! This technique is not only good for you, but also great for our planet. You also get Air Pumped Games for when you ‘need to go’, with names like Roll Run and Paper Pop. And you can choose between ‘Quick and easy’ or ‘Long and hard’. Air Pumped Paper© is created by Eva Ebbensgaard & August Laustsen.
Kreativ_Kommunikation_brand_creation_2015_4

G+T Gin and tonic water© is a new twist on a classic combination. Made to mix perfectly 1:1 for a great Gin and Tonic cocktail. G cannot really work without T and vice versa. Together, they are unstoppable. Watch the video to see how well they mix. G+T Gin and tonic water© is created by Peter Grünewald & Magnus Astrup Hasselberg.

Kreativ_Kommunikation_brand_creation_G+T_gin_2015

If you can’t beat them, eat ‘em© is a chocolate brand that’s guaranteed to make you feel better. All those people who irritate you no end are turned into creamy chocolate bars you can bite, break and crack into pieces! From your boss or teacher to your ex or that bully in high school. Online you can create your own characters and have them turned into real chocolate bars. If you can’t beat them, eat ‘em© is created by Andrew Rhodes Nørgaard, Sebastian Hartboel and Peter Conlan.

Kreativ_Kommunikation_brand_creation_2015_2

Neutralize© is a soap, nothing else. The only additive is attitude. Lots of it. Online you can create your own ‘neutralized’ message and watch some ‘neutralized’ vine movies. Neutralize© is created by Frederik Voetmann and Niklas Frederik Hultquist Andersen. Kreativ_Kommunikation_brand_creation_2015_3

TRIBE© is a rebellious paint brand created in a world where colour is banned by “The Absolute”. TRIBE© fight for the freedom to express themselves through colour! They come in colour groups made up of shades. The RED tribe, for example, is made up of three fierce warriors: Scarlet, Carmine and Rose. Online you can fight “The Absolute” and express yourself with colour. Look out for TRIBE© graffiti throughout the city! TRIBE© is created by Luis Holmes & Simon Quitzau.Kreativ_Kommunikation_brand_creation_2015_5

Finally, some ‘making-of’ and ‘Grand Brand Presentation’ pics at Robert Boisen & Like-minded. KK2 did a great job presenting like pro’s at RBLM. Mads Schmidt & Sebastian Risom Drejer were awarded “Best Brand” for their new ‘prank’ glue, GlumăSuper© – the RBLM creatives felt it was the most campaignable idea. Well done guys and a big thankyou to Heinrich and René for taking the time to give great input! Kreativ_Kommunikation_brand_creation_2015

How do you get in to Kreativ Kommunikation?

Dorte Nielsen explains the application process and what to expect as a KK student (in Danish).

Every year, a lot of talented people want to join the Art Direction & Concepting Bachelor’s Degree course at Kreativ Kommunikation. Unfortunately, we only have 24 spots. So, how do you get one of these places? Here, a little advice …

Be yourself.
Don’t try to be ‘someone in advertising’. There are so many kinds of people in agencies (nerds, maniacs, sweethearts etc.) If you’re curious, creative and communicative by nature, it will come through.
Take it seriously
Applying for KK is not a job application, but in many ways should be taken as seriously. This is your first big step on your career ladder towards a bright creative future!
Ask around. Do research.
Speak to current and past KK students. How did they get in? Do they have advice? Look through this blog at student work and portfolios. Come to the annual Åbent Hus (Open House) day at the school to meet students and teachers. Read relevant literature or websites to figure out what advertising is.

A few examples of books you can read about creativity and advertising …

A few examples of books you can read about creativity and advertising …

And, if you’re at the beginning of your creative journey and don’t even know where to start, well …

• Start collecting all your creative projects over time, share your work online, find people to admire.
• Become familiar with the Adobe Creative Suite software package (InDesign, Photoshop and Illustrator).
• Get relevant work experience as an assistant or junior creative at an ad agency, web studio etc.
• Get involved in creativity and communication! Surf the web; go to poetry slams; write poems; go to exhibitions; create a blog; keep a sketchbook in your bag; tweet; take a lot of photos, observe people on the train; make a band; go to fashion shows; design your own logo. Invent stuff! Be observant! Have fun!

adsoftheworld.com / International Cannes Lions / Danish Creative Circle Awards / D&AD Awards / Lüzer’s Archive Magazine / Coloribus / Joe la Pompe / Bureaubiz.dk / creativity-online.com

Experimenting with Visual Identity.

As part of the Brand Creation course, the KK2 Art Directors jumped into the world of visual identity with the guidance of experienced graphic designer Emil Hartvig from Studio C. Their task was to recreate the brand identity for Copenhagen’s Experimentarium City in just one week. They explored, they explained, they experimented and … they almost exploded! Finding endless ways to to re-invent Experimentaruim’s visual language. But, before we see their great solutions, let’s take a look at the current visual identity …
exp_city_logo

Okay, so clearly some work to be done to bring this brand into 2015! Here we go …

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

KK_Visual_Identity_2015_5

Endless possibilities with this fresh solution from Frederik & Niklas.

Endless possibilities with this fresh solution from Frederik Voetmann & Niklas Hultquist Andersen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

This one might need a little explanation ... it's been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the, let's face it, extremely long brand name, EXPEIRMANETRIUM. The line "Play with your brain" ties it all up beautifully, and you're left with a visual identity that is also a very craetive comumnication cmapaign! By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

This one needs a little explanation. It’s been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the extremely long brand name, EXPEIRMANETRIUM. The line “Play with your brain” ties it all up beautifully, and you’re left with a visual identity that is also a very craetive comumnication cmapaign! / By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

A beautiful catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

A beautiful EXPERIMENTARIUM exhibition catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Great to going analogue for a week ... tak Emil!

Great going analogue for the presentation and getting into the nitty-gritty of typography, spacing etc. … tak Emil!

Wow, the best in the world!

Kreativ Kommunikation students took a total of four out of only 20 places at the international Cream Portfolio Exhibition in London. The annual show is judged by super-famous Creative Directors and attracts talent from around the world. It was hosted by global recruiters, The Talent Business, at the prestigious BBH offices in central London. Here the portfolio sites of the wonderful KK winners:
Philip Bock & Morten Schmidt, www.bockschmidt.com ; Lea Brisell, www.leabrisell.dk and Line Johnsen, www.linejohnsen.com. Well done guys, a fantastic achievement!

KK Cream winners 2014 - Lea Philip & Morten and Line.

KK Cream winners 2014 – Lea Brisell, Philip Bock & Morten Schmidt and Line Johnsen.