Fjällräven review at Robert Boisen & Like-minded

We bought print and outdoor back for one intense week in KK3 to see what the guys could do in just 5 days! They did not disappoint. Making some great ideas for the iconic Swedish outdoor brand Fjällräven (“Arctic fox”). Heinrich Veijlgaard and René Sohn Kammersgaard from Robert Boisen & Like-minded invited us to the agency and gave some great input on the work. They then chose a shortlist … and … one winner! Well done to all and especially the Swedish schnaps winners for “Best Campaign” Ole B. Hoffmann and Kristoffer Winther Sørensen. Skål!IMG_5372IMG_5371

Welcome KK1!

We ask quite a lot from our new KK1 students. In week one they had to build an egg-saving machine from random ‘stuff’ that could safely transport a fragile egg three floors down. Then, the very next day, we asked them to build a boat. A real boat. Out of cardboard. And sail it, in a race against other students … on a real lake. Yes, that’s how we treat our new, beloved students. Some eggs were actually saved and sailing contestants survived the gruelling 100 meters. The fastest was actually quite fast – 57 seconds! And, in case you’re wondering what’s going on with the giant red pencils, that’s where we pledge ourselves to the ongoing pursuit of creativity with the words: “You Can Change The World With Your Pencil”. Here’s to a great three years – Salute!

One of the egg saving machines actually worked!

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KK students win in London!

Last night Philip Bock and Morten Schmidt from KK3 received an award at the British YCN Student Awards (YCN is short for “You Can Now” and is an organization empowering young creative talent).

Each year, YCN publish a book with a bunch of open briefs for creative students to try and crack. When Philip and Morten did their exchange program in London a few months ago, they discovered the book and decided to take up the challenge.

Their winning solution will be published in the next YCN book which will also contain a bunch of exciting, new briefs. Well done guys!
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The Roger Hatchuel Academy in Cannes

Frederik Voetmann / KK first-year student
10487740_10204194395883122_1067207574_nI was the lucky student chosen for Denmark’s spot in the Roger Hatchuel Academy at the 2014 Cannes Lion Festival of Creativity. The Academy is a seven-day course held inside the Palais for 35 advertising students from all over the world. Selected students came from everywhere – China, Costa Rica, Nigeria, New Zealand – a true creative melting pot. During the week we had private talks and workshops from morning ’til night with some of the world’s top advertising geniuses: Gerry Human (Chief Creative Officer at Ogilvy London) challenged us to predict the Press Grand Prix winner and promised a case of champagne to the lucky winner; John O’Keeffe (Worldwide Creative Director of WPP) gave his five cents on the advertising industry; and Michael Conrad (President of the Berlin School of Creative Leadership) taught us his legendary “7+ To Heaven-scale” for rating creative work. In addition to all the inspirational talks and workshops we worked in teams of four on a brief from Statoil, the Academy’s sponsor. Our solutions were to be presented to Statoil’s Head of Creative Strategy as well as the Creative Director of McCann Oslo at the end of the week. The winning team won an internship at McCann, and a hiking trip in Norway to see the Northen Lights! Overall, my week at the Roger Hatchuel Academy was a life changing 7-days of non-stop sensory overload. I worked with people from all over the world and came home to Copenhagen more inspired, and tired, than ever before – and … I’d do it all over again if I could.

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KK in Cannes 2014!

We’re on study tour at the International Cannes Lion Festival of Creativity with the 2nd-year students … and having a blast! Some first and third year students joined as well for the sunshine and inspiration. Frederik Voetmann (from the 1st-year) is also attending the Roger Hatchuel Academy and barely has time for beer as they pump him full of adformation from morning ’til night! For the rest of us it’s just another day of great seminars, amazing work, celeb-spotting, free beer, google cocktails, networking and inspiration. Does it get any better?

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Three winners at the international D&AD New Blood Awards!

No fewer than THREE teams from our amazing KK 2nd year have won prestigious ‘In Book’ Awards at the international 2014 D&AD New Blood Awards! This is big!!! So, huge congratulations to Olé Hoffmann & Kristoffer Sørensen for Ben&Jerry’s Cool by Nature, Philip Bock & Morten Schmidt for Domestos Money Laundry and Stefan Rasmussen & Jacob Nørremark for Project Scapegoat. A really great achievement! Well done guys!

Students featured in latest Archive magazine!

Casper Christensen and René Schultz from KK 3rd year just sent out a pretty cool ‘job application’ in the form of a very limited edition of Lüzer’s Archive Magazine. This special copy (made in Jutland, with a print run of just 20) is a cheeky version of the real publication, containing their own campaigns, interviews etc. They sent out copies to around 17 advertising agencies … and each cover (just like the real Archive) was personalized to showcase work from a specific agency. They’ve already received some great press coverage and super-positive feedback, with Creative Director’s saying unheard of things like: “Nice work! Ring me next week”. You can visit the team’s website here. Good luck guys!
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