How do you get in to Kreativ Kommunikation?

Dorte Nielsen explains the application process and what to expect as a KK student (in Danish).

Every year, a lot of talented people want to join the Art Direction & Concepting Bachelor’s Degree course at Kreativ Kommunikation. Unfortunately, we only have 24 spots. So, how do you get one of these places? Here, a little advice …

Be yourself.
Don’t try to be ‘someone in advertising’. There are so many kinds of people in agencies (nerds, maniacs, sweethearts etc.) If you’re curious, creative and communicative by nature, it will come through.
Take it seriously
Applying for KK is not a job application, but in many ways should be taken as seriously. This is your first big step on your career ladder towards a bright creative future!
Ask around. Do research.
Speak to current and past KK students. How did they get in? Do they have advice? Look through this blog at student work and portfolios. Come to the annual Åbent Hus (Open House) day at the school to meet students and teachers. Read relevant literature or websites to figure out what advertising is.

A few examples of books you can read about creativity and advertising …

A few examples of books you can read about creativity and advertising …

And, if you’re at the beginning of your creative journey and don’t even know where to start, well …

• Start collecting all your creative projects over time, share your work online, find people to admire.
• Become familiar with the Adobe Creative Suite software package (InDesign, Photoshop and Illustrator).
• Get relevant work experience as an assistant or junior creative at an ad agency, web studio etc.
• Get involved in creativity and communication! Surf the web; go to poetry slams; write poems; go to exhibitions; create a blog; keep a sketchbook in your bag; tweet; take a lot of photos, observe people on the train; make a band; go to fashion shows; design your own logo. Invent stuff! Be observant! Have fun!

adsoftheworld.com / International Cannes Lions / Danish Creative Circle Awards / D&AD Awards / Lüzer’s Archive Magazine / Coloribus / Joe la Pompe / Bureaubiz.dk / creativity-online.com

Experimenting with Visual Identity.

As part of the Brand Creation course, the KK2 Art Directors jumped into the world of visual identity with the guidance of experienced graphic designer Emil Hartvig from Studio C. Their task was to recreate the brand identity for Copenhagen’s Experimentarium City in just one week. They explored, they explained, they experimented and … they almost exploded! Finding endless ways to to re-invent Experimentaruim’s visual language. But, before we see their great solutions, let’s take a look at the current visual identity …
exp_city_logo

Okay, so clearly some work to be done to bring this brand into 2015! Here we go …

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

A really fun and dynamic microscopic logo from Lea Flodgaard & Camilla Søholt.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

An intelligent and well thought-out solution from Mads Schmidt & Sebastian Risom Drejer.

KK_Visual_Identity_2015_5

Endless possibilities with this fresh solution from Frederik & Niklas.

Endless possibilities with this fresh solution from Frederik Voetmann & Niklas Hultquist Andersen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

A great logo that perfectly captures what Experimentarium is all about, by Eva Ebbensgaard and August Laustsen.

This one might need a little explanation ... it's been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the, let's face it, extremely long brand name, EXPEIRMANETRIUM. The line "Play with your brain" ties it all up beautifully, and you're left with a visual identity that is also a very craetive comumnication cmapaign! By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

This one needs a little explanation. It’s been proven that when we read, we actually scan words for familiar patterns and shapes and fill in the inbetween bits to speed things up. This team played on this insight by messing with the extremely long brand name, EXPEIRMANETRIUM. The line “Play with your brain” ties it all up beautifully, and you’re left with a visual identity that is also a very craetive comumnication cmapaign! / By Sebastian Hartboel, Peter Conlan & Andrew Nørgaard.

A beautiful catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

A beautiful EXPERIMENTARIUM exhibition catalogue cover from Andreas Green Lorentzen & Jesper Wendelbo.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Peter Grünewald & Magnus Astrup Hasselberg went retro with a good old rubics cube forming the basis for their visual identity.

Great to going analogue for a week ... tak Emil!

Great going analogue for the presentation and getting into the nitty-gritty of typography, spacing etc. … tak Emil!

Wow, the best in the world!

Kreativ Kommunikation students took a total of four out of only 20 places at the international Cream Portfolio Exhibition in London. The annual show is judged by super-famous Creative Directors and attracts talent from around the world. It was hosted by global recruiters, The Talent Business, at the prestigious BBH offices in central London. Here the portfolio sites of the wonderful KK winners:
Philip Bock & Morten Schmidt, www.bockschmidt.com ; Lea Brisell, www.leabrisell.dk and Line Johnsen, www.linejohnsen.com. Well done guys, a fantastic achievement!

KK Cream winners 2014 - Lea Philip & Morten and Line.

KK Cream winners 2014 – Lea Brisell, Philip Bock & Morten Schmidt and Line Johnsen.

TV Concepts

The KK2 students did some really great work during their three week ‘TV Concepts’ course. Andreas Green Lorentzen, Anna Katrine Winblad Nielsen, Viva Eva Brincher Galbiati and Eva Stehr Ebbensgaard made ‘Lotto – Held i spil‘ and Frederik Voetman, Lea Flodgaard Madsen, Sebastian Hartbøl Eskesen and Hugo Roberts did ‘Lotto – for let’. 

Telmore Play

Recently our hard working second year students worked with Telmore Play a mobile telephone product that includes added features such as online films, music, series and magazines. Here are some of their solutions:

Andreas Green Lorentzen, Frederik Voetmann, Jesper Wendelbo Lindeløv and Sebastian Risom Drejer:

Telmore Play – “Undskyld” from Andreas Green Lorentzen on Vimeo.

Niklas Hultquist Andersen, August Laustsen, Maria Marcher, Magnus Hasselberg:

TELMORE – MOVIESNAPS from Niklas Hultquist on Vimeo.

Peter Conlan, Andrew Rhodes Nørgaard, Luis Holmes, Mads Schmidt Hansen:

Telmore Play – Fight boredom! from Peter Conlan on Vimeo.